Why Your Business Needs a Brand Identity

Why Your Business Needs a Brand Identity

“To thrive and break-even in the current highly competitive global marketplace, you need to create a strong Brand Identity for your Business”

Brand identity is the differentiator that set your business apart from others. Brand identity characteristics are both visual in nature and used subconsciously by customers or clients to form mental pictures of your business. It’s the personality of your business or brand.

Five Reasons Why Your Business Needs a Brand Identity Today!

A business logo, slogan, and personality determines whether your sales and clients will increase or decrease. This is because brand identity does the following:

Informs your Customers

Your brand informs your customers that you are a well-established business. A suitable logo, slick website, and professionally printed business cards give the impression of a long standing business, therefore informing your customers that you are stable and reliable.

Attracts more Clients

Brand identity helps to attract more customers and clients as they are always looking for credible and professional business partners. Good logos and other marketing materials convey messages of credibility and professionalism to your potential customers. This leads to higher conversion, therefore you get increased revenue and profitability.

Cognitive Impact

Brand identity will serve to form mental maps in the minds of your potential customers, especially visual elements.

“It should be noted here that people see and remember; while they hear and forget”

Excellent graphics and other visual marketing materials will provide a memorable business and brand identity to your customers. An image will linger in the minds of your customers, and they are then more likely to choose your product over others.

Creates Impressions

Excellent brand identity gives the impression that it is big, strong, and other similar impressions, even if that’s not true. If your business is using business cards and other materials printed at home with your laptop using Microsoft Word Art, your customers are likely to notice. However, branding your business materials with high-quality designs will tell your customers that your business is reliable and professional.

Expresses Commitment

Brand identity is also used to express a sense of commitment to your business, customers and other stakeholders. It serves to differentiate your business from the others and create a form of brand loyalty.

How to Build Brand Identity

As soon as you set up the base of your business, the next important step is to create an identity for your business. Here are a few of the essentials:

Create an Impressive Tagline
You must create a catchy slogan to accompany your business name, as an appealing tagline can insist a customer buy your product or service.

Have a phone number & address for the business
You need contact details to look established and trustworthy.

Create a logo
A good business logo should reflect the goal of your business. You should ensure that it’s unique and impressive, so you can always hire a branding agency to get a logo that represents you.

Other Business materials
Having business cards, envelopes, business banners, packaging materials (if you sell products), digital wallpapers etc. can give your business a hype. It demonstrates professionalism and size, therefore adding weight to your brand.

Build online presence
In today’s internet era, you cannot deny the fact that online presence is a good source of leads for your business. In other words, you need a website. It will help to serve as an online brochure and anybody searching online for your services can find you on search engines. Search engine optimisation (SEO), social media marketing, and online advertising will bring your website to the first page of a search engine. If you think you might need some assistance with that, you can contact a marketing agency.

What now?

Developing your brand identity is a process that should be undertaken carefully. Your brand is what customers remember about interacting with you; it’s what they say about you afterwards and is the personality of your business. Kree8 Branding are experts in creating your visual brand identity, defining your core brand elements, and generating your brand manual, so get it touch if you think we can help you.

Brand identity is your business’s personality; it lets you share your business with the world. Get started today.