Blogging Tips for Beginners
There are many handy tips you can use to make your blog successful. Even if you’re a novice, or don’t think you’re good at writing, you can still start to make headway with it. It’s not as complicated as it may seem. Once you’ve decided to start your blog the next thing you need to know is what to write about, and how to make sure you get your desired readership. Just know that this is not an overnight task, and it will take dedication and time to get your blog to the level you want it to be at.
Firstly, you need to make sure that what you’re writing is worth reading. I don’t mean necessarily making it witty or having to be extra creative, it just has to be relevant to your market and your target audience. One of the best blogging tips for beginners we can share is to know your target audience. Knowing your target audience comes from extensive research, which you will have done when you started your business. In the same way that you knew what your customers wanted when you started selling your products or services, your research should point you in the direction of what they want to read about too. Remember, you’re blogging to serve your business growth. Make sure what you write helps to contribute to that.
Write for yourself
The best way to write in an engaging way is to write for yourself, as well as your readers. What do you want to write about? What engages you, as the business owner? You’ll find that what you want to write about will probably be in close correlation to what your readers want, because you share the common interest with them. By writing for yourself as well as your readers, you’ll find that you have more to write about.
We’ve said this in many posts already, but consistency is key. You must ensure that you have a content calendar and you’re blogging on a regular basis. It not only shows your engagement with your customers, but a blog that’s neglected looks worse than not having one at all. If you don’t have the time to write them all yourself, you can enlist help from colleagues and even freelance writers to help you. If you are going to use others to help you write, don’t forget that your blog reflects your brand identity, it’s important to keep your tone the same throughout.
Engage the Reader
Don’t write too stiffly, you want to engage the reader so even if your brand identity is more professional than fun, make sure you keep your writing as conversational as possible. They’re not reading a dissertation, don’t make them feel like they’re back at school. If you can, write like you talk. Break up the text with bullet points and images if possible.
Quote your sources
If you’re making claims or quoting statistics, make sure you back them up with your sources. It adds credibility to your claims and they’ll know that you’ve done your research. If you can, link to those sources (if they’re online sources). DO NOT copy and paste content from elsewhere. Plagiarism isn’t accepted online just as much as it wasn’t at school; search engines can and will pick up on it, and reader will notice a sudden change in tone in your writing. Keep your blogging original, learn how to cite other authors.
Once you’ve finished writing a post, take a small break from it, then go back to it and re-read what you’ve written. Everyone needs to edit their own work, whether that’s spotting spelling or grammar errors, the flow, does it read right? Have you gone off on a tangent anywhere? The worst thing you can do is publish something and then realise it’s got mistakes within it, especially if you’ve already had some interest in the piece. Search engines can also penalise you if you post poor copy, so one of the best blogging tips for beginners that I can share with you is check, check and check again.
Create a hype
Make sure you drum up interest in your posts. Use your social media pages to share the content and engage your followers to read your posts, and if you can, give your readers the ability to share the blog post themselves on their social pages – add in share buttons to the blog itself to encourage them to do so. Make it easy for others to advertise you on your behalf. Each social media platform is different, adjust your message for each one depending on your target audience when sharing the content. One of the most useful blogging tips for beginners is avoiding social media mistakes. Know the platform and use it wisely.
Use engaging and relevant images to complement your blog posts. It breaks up the text and adds gravitas. Make sure you use images that are copyright and royalty free (there are many sites online that offer copyright free images), or if you have an account with Shutterstock or similar, make full use of your subscription.
All together now… “Accentuate the positive”
Don’t focus on the negative. The internet has become a breeding ground for negativity, you shouldn’t be surprised if your blogging experiences some negativity, this usually has nothing to do with your writing. Don’t take it personally and don’t let it scare you away from adding more content to your blog. Make sure you have the functionality to respond to comments, both negative and positive, and don’t lose confidence if you have the misfortune of gaining a troll. You can choose to ignore it or you can comment in a positive way. As tempting as it may be, don’t be drawn into a slanging match.
Utilise SEO to start to gain organic growth for your blog. Cleverly placed keywords and phrases can give you more of a platform from which to broadcast your writing. After all, you want this blog to be read, so make sure you maximise its potential. Use social media, highlight your blog on your website homepage, link to it in your email marketing to back up your SEO and make some waves.
Once you’ve got your head around the basics, it will become second nature to you. Ideas will form and you will find you have so much to say. It might be slow to start off with, but follow these blogging tips for beginners, stick with it and you’ll start to see the benefits; don’t give up before it gets chance to flourish.